The Best for Luton Party


We need your help to spread the word and help us get the

Best for Luton

Our Aims

Better Government Funding

Better Transport Links

More Policing

Better Healthcare

Business Growth



I accept that there are issues and problems which need resolving and as your MP I will do my upmost to gain support from Government to secure a better future for our town.

John French – Party Leader

The new name in Local Politics

If you, like us, have become fed up with the stale politics that have blighted our Country and Town over recent years then we aim to be a breath of fresh air.

Best4Luton was formed in 2016 as a political group after seeing the apathy of some parties in Luton and the sheer contempt from others we felt that our constituents deserve better.

With growing members having the same view that we need a fresh approach to politics in Luton, the Best for Luton Party was officially registered as a Political Party early in 2019.

We have fielded candidates in the local Council elections since 2015 with increasing votes each time, and beating long standing parties in our first major election as a party this year.

Let us end confrontational politics with no conclusive outcome for the electorate they represent. We aim for positive results and will work with all parties to achieve our objectives and the best for Luton.

We take pride in our ethos that we will always focus on the needs of the our residents and pay attention to your wishes (unlike the mainstream parties) and act independently in the interests of our community and our aims and visions for the Best for Luton.

Your Parliamentary Candidate for Luton South

John French

Party Leader and Co-Founder

Previous Elections:

May 2019 – Council – Round Green

June 2016 – Council – High Town

May 2015 – Council – South Ward

I accept we have issues just like all other major towns and if elected as your MP I will do my upmost to gain support from Government to secure a better future for our town.

My upbringing has taught me that Truth, Compassion and honesty are fundamental in all walks of life. I run my business locally and mentor new entrepreneurs across Bedfordshire.

I have many years experience in local politics, both with mainstream parties and independently and why I believe that the Best4Luton Party can win in upcoming elections including this one.

If elected as your MP, I will work tirelessly to gain better Government funding and support for our town’s future growth and prosperity.

In this climate of devious mainstream politics, far right and far left, alongside the Brexit divide, we aim to fulfil the will of the people of Luton, with a commitment to make our town’s future better with greater funding for our needs and having a social conscience.

I hope that, on December 12th, you put your trust in me to become your representative in Parliament and make our town better.


Help fund our campaign for a better, safer and more prosperous Luton, ensuring a better future for our town.


Become a member and help us spread the word, stand for elections and make sure your voice is heard.


Do your friends and family know about us? Help them find us by sharing our websites and social media.


01582 806 250


10 Sunridge Avenue, Luton LU2 7JL


We would love to hear from you.

By submitting this form, you agree that you have read and understand our Privacy Policy.

Time is ticking and we need your help!


Until the General Election 2019

For Best4Luton to successfully wade support for our town and support our residents wishes, we need to win at the next General Election.

To achieve this, we have to get the word out there.

Our members and volunteers play an essential apart in ensuring everyone is ready to make the best choice for our town.

With your help, we can and will win the seat for Luton South.

If we fail, we risk letting Labour continue to run-down our town for another 5 years. Labour have had over 20 years to put our town back on the map. It is time for change. It is time to take action and make sure we get the Best for Luton over the next 5 years.

With a seat in Parliament, we will play a crucial role in negotiating with the Party in power with one thing in mind, Luton, our beloved town.


Help us run Local and National Elections.


Help us grow our membership base.

Social Media and Marketing

Help us build up our online presence.


Help us find what is most important for our constituents.


Help us train our activists to engage better with voters.

So, help us win this election by:

And on December 12th:

Vote John French for Luton South

Power Court – 2020 Developments

Luton needs re-generation, particularly in the Town Centre, and for too many years Power Court has been left derelict and idle.  We fully support Luton 2020 Developments plans for a stunning new stadium for Luton Town FC, coupled with leisure, events and residential facilities at Power Court. 

Our members have attended several LTFC matches and our team has the ability to grow, gain more supporters and indeed move upwards with a new stadium which will give the additional benefits locally of jobs, housing and leisure.  We had previously raised concerns, on behalf of local residents, regarding traffic in the local area around Power Court. 

However, we now have confidence in the assurances given to us to overcome these concerns.  There is, of course, much work to be done.

Luton Airport – Expansion

The Best for Luton Party have always opposed the total destruction of Wigmore Park.

We believe we should be able to grow some aspects of our airport without such destruction and within the current boundaries.

We need to gain clarity of the facts around the 32 million passenger expansion plans:

We hear of in excess of 16,000 jobs will be created as a result. At current levels, we understand, only some 8% of Lutonians have employment at the airport, and most these are unskilled jobs. Putting this into context, the workers of Luton will only gain some 1000 jobs.

We have only just (26/11/19) seen the latest report on air pollution. Which, with some “adjustments”, shows improvements. Based on the 2017 to 2018 figures of the 60+ air monitoring stations, more than 20 breached Government limits of air pollution.

Government plans are currently targeting net carbon zero by 2050. With greater focus on the climate emergency we are all facing, we must all consider our impact on the environment.

Luton has far fewer green spaces in town than our population deserves. Being against the destruction of our green spaces has to be a part of our policies, so that we create , rather than destroy them. It does appear that the only tree that has been planted recently is the money tree of Luton Airport Expansion.

Now, we are hearing the critics say we are against job creation; this is absolutely not the case. We want to create jobs that are sustainable. We have the opportunity to create jobs, for our local people, in a wealth of new industries such as electric vehicle design and manufacture, solar and renewable energy markets and indeed supportive businesses for the planned Power Court and Newlands Park developments which will bring far greater jobs to our local residents than any airport expansion can.

We, as a party, want to see regeneration of our town. Our brown field sites across Luton developed to have more housing and green spaces. We want to have more small industries being set-up and small start up business units for our entrepreneurs to attract business, economic growth, create sustainable jobs and wealth for our town.

Newslands Park – 2020 Developments

We fully support Luton 2020 Developments plans for Newlands Park. 

We were advised (by Robin Porter, Chief Executive Officer of Luton Borough Council) that there are, currently, “zero grade A offices in Luton town centre”. The planned development of prestige offices, coupled with high end retail will bring jobs and local economic growth.

Coupled with the plans for the re-developments of Power Court, they will help reinstate Luton as a place to visit, spend money in and enjoy the leisure/music venues.

This will help put Luton back on the map for the right reasons.

We are currently updating our website and this content will be available shortly.

Privacy Policy

We are the Best for Luton Party, commonly known as the Best4Luton Party (The Party) and we are Registered as a political party with the Electoral Commission under registration PP6915.

This is the Privacy Policy for the Best4Luton Party and not just for our website We have specific privacy policies for other areas such as staffing. We are happy to make this policy available in other accessible formats such as braille. If you wish to obtain a copy in an accessible format, please contact our Data Protection Officer.

In this Privacy Policy we also make reference to “the wider Best4Luton Party”. This includes, but is not limited to, areas and regions of the Party, known as ‘accounting units’ and are listed on the Electoral Commission website; elected representatives; candidates; members, volunteers and party officers. These bodies may be data controllers in their own right or data processors acting on behalf of the Party. It is intended that the wider Party will adopt the principles enshrined in this policy.

This Privacy Policy has been created in order to demonstrate the Party’s commitment to the protection of your data and to be transparent in how we deal with it.

The Party will process your data in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

This privacy policy was published on 1st April 2019.

Contacting us about Data Protection:

If you have any questions about this policy or for more information about how we use your data or would like to exercise any of your rights, you can contact our Data Protection Officer at:

The Best for Luton Party HQ
10 Sunridge Avenue

You may contact us by e-mail at [email protected].

You may call us at +44 (0) 1582 806 250.

What information do we collect?

The types of personal information that we may collect about you include:

  • Name
  • Date of birth
  • Contact Details (e.g. address, email address, telephone number, mobile number, social media)
  • Communication Preferences
  • Direct Marketing Preferences
  • Electoral Register Data
  • Demographic data
  • Financial transaction data
  • Opinions on topical issues
  • Issues that you raise with us
  • Family connections
  • IP address, cookies and other technical information that you may share when you interact with our website
  • Commercially available data – such as consumer, lifestyle, household and behavioural data
  • Publicly available data

We may also collect special categories of information such as:

  • Political Opinions
  • Voting intentions
  • Racial or ethnic origin
  • Religious views

How we collect data

We collect data about you in the following ways:

Provided by you (Directly):

  • In person, when you speak to one of our representatives or volunteers
  • Through a telephone call, either where you call us or we call you
  • On paper, such as if you return a printed survey or a reply slip on a leaflet
  • Digitally, such as if you fill in a form on a website or interact with the Party online via our website or social media platforms
  • When you offer or ask about volunteering, or take part in party activities
  • When you enter into a transaction with the Party, such as donating, joining, purchasing a product or paying for an event
  • When you consent to receiving marketing emails etc
  • When you attend a conference or campaign event

Third Party Sources (Indirectly):

  • When data is shared with us from the wider Best4Luton Party
  • Indirectly from publicly accessible sources or other public records, including the full electoral register to which the Party is legally entitled
  • On social media platforms, where you have made the information public, or you have made the information available in a social media forum run by the Party
  • From commercial organisations with whom we have a contract guaranteeing full data protection compliance.
  • CCTV, if you visit Best4Luton Party Headquarters
  • The Party is legally entitled to, and receives, the electoral registration records of all electors in the United Kingdom by Councils across the United Kingdom as per The Representation of the People (England and Wales) (Amendment) Regulations 2002 and the Representation of the People Regulations 2001 in Scotland. We receive an updated version every time an update is published, which is usually every month.
  • We collect data with the intention of using it primarily for political activities.
  • The Best4Luton Party uses the data that we collect about you in order to build a picture of you and the United Kingdom electorate. We use automated means to analyse this variety of data and collate it (sometimes referred to as “profiling”). For example we may combine electoral register data, commercially available modelled consumer data and publicly available data from the land registry in order to make a prediction about your lifestyle and habits. We do this in order to:
    • understand the matters and issues that are likely to be of relevance and significance to you and better inform our future policies if our predictions are incorrect,
    • decide whether we send you our campaigning materials,
    • select what campaigning material we send to you and which messages we put on it,
    • evaluate whether we think you are likely to vote and for whom you will likely vote for during an election or a referendum,
    • We have determined that this kind of automation and profiling does not create legal or significant effects for you. Nor does it affect the legal rights that you have over your data.

How we use your information and why we are allowed to use it:

How your data is used is protected by law and we only use your data where we have an acceptable reason for doing so. The reasons we process your data are:

  • In pursuit of an activity that supports or promotes democratic engagement (Public Interest), or
  • When it is our legal duty (legal obligation), or
  • When you provide consent (consent), or
  • In order to fulfil a contract with you (contract), or
  • When we have a legitimate interest (legitimate interest).

The law restricts the processing of what is termed “special categories of personal data”. The work of the Best4Luton Party, and the wider Best4Luton Party, is deemed to be of substantial public interest and therefore we are permitted to process special categories of personal data relating to your political opinions and voting intentions.

The table below lists examples of how we use your data and our justification and legal basis for it.


Legal Basis and Justification

Canvass Political Support

In pursuit of an activity that supports or promotes democratic engagement and our legitimate interest to identify Best4Luton supporters

Send you messages about our campaigns and policies

In pursuit of an activity that supports or promotes democratic engagement and our legitimate interest to inform the electorate about what the Best4Luton Party is doing

Contact you about issues or queries that you have told us about

In pursuit of an activity that supports or promotes democratic engagement and our legitimate interests to engage with the electorate

Process and record voting intentions and political opinions

In pursuit of an activity that supports or promotes democratic engagement and our legitimate interest to understand the electorate and identify Best4Luton supporters

Send you surveys and process your responses

In pursuit of an activity that supports or promotes democratic engagement

Process your application for membership and administration of your membership

Contractual necessity and our legitimate interest in engaging with our membership base

Send you information by post about fundraising activities to support the Party

In pursuit of an activity that supports or promotes democratic engagement and our legitimate interests to raise funds for the Party.

Process your donation and checking your eligibility to donate

We have a legitimate interest to process your donation and a legal duty to check your eligibility to donate amounts of more than £500

Assess suitability of prospective members and donors using publicly available sources

We have a legitimate interest to ensure that our members and donors will not bring the Party into disrepute

Send you electronic messages about our campaigns

When you sign up to receive emails from the Best4Luton Party you are providing us with your consent to process your data for these purposes

Identifying potential supporters using commercially available modelled data

In pursuit of an activity that supports or promotes democratic engagement and our legitimate interests to identify Best4Luton supporters

Conduct anonymised market research

We have a legitimate interest to get a sense of general political opinion across the UK

Our legitimate interests:

Our objective is to promote our values and to elect Best4Luton candidates at every level of government across the United Kingdom, or when we campaign in referendum. In order to do this we rely upon the support of our members, donors, volunteers and supporters.

We rely on being able to communicate and engage with the United Kingdom Electorate and those eligible to vote.

As a member: 

If you join the Party we have a legitimate interest in processing your data and contacting you about all aspects of your membership including information about your entitlements as a member and about Party events; either by post or by electronic means.

The party is run by its members and therefore we have a legitimate interest in member engagement and retention.

If you do not renew your membership with the Party we will continue to send you information about the Best4Luton Party, including information on how to rejoin, for a reasonable period after your membership lapses.

We also have a legitimate interest to retain your data after your membership lapses, as well as a legal duty to keep a record of the financial transaction.

As a donor:

If you donate money to the Party then we have a legitimate interest in processing and retaining your information and to send you marketing about our fundraising activities; either by post or by electronic means.

We justify this because our activities are funded by donations. For donations over certain thresholds we also have a legal obligation to report it to our regulator, the Electoral Commission, who will publish certain details on their website.

As a volunteer: 

If you volunteer for the Party or enquire about volunteering for the Party, and are not a member, we have a legitimate interest in processing and retaining your information and contacting you about volunteering opportunities.

We justify this because of the vital function that volunteers perform both during and outside of elections.

If you attend an event: 

If you attend one of our events such as Party conference or one of our social events, and are not a member of the Party, we have a legitimate interest in retaining your information and to send you marketing about future similar events which we think might be of interest to you; either by post or by electronic means.

We have a legitimate interest in inviting people to our events in order to raise vital funds for the Party and have determined that attendees would expect to receive such communications from us.

Much of the work of the Party is conducted by the wider Best4Luton Party. For this reason we have a legitimate interest in sharing certain personal information with the wider Party when it is necessary for our campaigns or activities.

Whilst a lot of our political activities are considered to be tasks carried out in the public interest, we also have a legitimate interest to carry out these tasks. We justify this due to our defined objective as a political party.

You will always have the opportunity to opt out of receiving any messages from the Best4Luton Party or to exercise any of your legal rights.

We are committed to respecting your rights over your data and in some circumstances we will have a legitimate interest to continue to process your data even where you have exercised one of your rights. For example if you request that we stop processing your data for purposes of direct marketing then we justify keeping a record of this request in order to ensure that your wishes are respected.

Data Processed with your Consent

Where we use consent as our legal basis for processing your data, or process special categories of your data on the basis of your explicit consent, you have the right to withdraw your consent at any time. This does not affect our right to process your data before you decide to withdraw your consent.

Who we share your data with:

We will never sell your data but sometimes it is necessary to share your information, either within the wider Best4Luton Party, or with our service providers and data processors. Data is only ever shared where we have a justification and when the law allows us to do so.

We share data with:

  • The wider Best4Luton Party
  • Business associates and professional advisers
  • Suppliers
  • Service providers
  • Financial organisations – such as credit card payment providers
  • Political organisations
  • Elected representatives
  • Regulatory bodies
  • Market researchers
  • Healthcare and welfare organisations
  • Law enforcement agencies

Where we use a service provider to process your data on our behalf we will ensure that this processing is governed by a legally enforceable contract which sets out their responsibilities for protecting your data and your rights.

Where we share data with the wider Best4Luton Party we ensure that the recipient of the data signs an undertaking that they will use the data only for the purposes for which it was provided and will take necessary measures to ensure its security. Members of the wider Party receive training on data protection.

Transferring your data outside of the European Economic Area

Some of our service providers are located outside of the European Economic Area (EEA) and therefore it may be necessary to transfer your personal data outside of the EEA.

Where we do transfer your data outside of the EEA we will make sure that it is protected in the same way as if the data was inside the EEA.

We will use one of the following safeguards to ensure this:

  • Where the European Commission has issued an adequacy decision determining that a non-EEA country or organisation ensures an adequate level of data protection.
  • A contract is put in place with the recipient of the data obliging them to protect the data to the same standards as the EEA.
  • The transfer is to an organisation that complies with the EU-US Privacy Shield.

We are not permitted to transfer Electoral Register Data outside of the EEA.

How long we retain your data for

We constantly review the data that we hold and regularly review its relevance and our need to hold onto it. Whilst we do not set finite periods for data retention we use several factors to determine whether we need to hold onto the data. Factors we take into consideration are:

  • Retention periods as required by law – for example the Best4Luton Party is under a statutory duty to retain financial information for a period of 6 years,
  • The purpose for which the data was provided or obtained,
  • Our legitimate interests in holding onto your data,
  • Whether holding onto your data will infringe your rights over your data,
  • Legal and regulatory obligations that may require reference to your data,


Please visit our cookies page for more information about how we use cookies on this site.

Log Files and Statistics

We use IP addresses, URL’s of requested resources, timestamps and HTTP user-agents to analyse trends, administer the system and gather broad demographic information for aggregate use. In addition to this we use Google Analytics, a web analytics service provided by Google, Inc (“Google”).

Google Analytics uses cookies, to help analyse how visitors use our site. The information generated by the cookie about the use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for the Best4Luton Party and providing other services relating to website activity and Internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your Web browser, however please note that if you do this you may not be able to make full use of our website.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

How we protect your data:

The security of your data is paramount to the Party and as such we ensure that appropriate technical and organisational measures are in place to protect it. We constantly review our measures to ensure that your data is protected from any threats that may emerge.

Your rights over your data

Right of access to your data

You have the right to request a copy of your personal information that we hold. This is commonly known as a Subject Access Request.

We follow the ICO’s “Subject Access Code of Practice” when dealing with requests for access to personal data.

You can read this code by visiting

Right of rectification of your data

You have the right to request that inaccurate or incomplete information that we hold about you is corrected.

Right to be forgotten

In certain circumstances you can ask for the data we hold about you to be erased from our records. When we do so, we keep the bare minimum of your information in order to continue to respect your wishes when your personal data is next provided to us by a local authority, which is at least annually.

Right to restriction of processing

You have the right to request that we restrict the processing of your data where you are contesting the accuracy of the data or when the data has been unlawfully processed.

Right to data portability

You have the right to have the data we hold about you transferred to a third party organisation and you can ask that we provide it in a machine readable format.

Right to object

You have a right to opt out of your data being used for direct marketing.

If we process your data on the basis of “legitimate interests” or “a task carried out in the public interest” then you have the right to object to us using your data in that way. This right is not absolute and we may continue to process your data if we can demonstrate compelling legitimate grounds for the processing.

Automated individual decision-making, including profiling

We may use computer software to make decisions about you or to create a profile about you. You have the right not to be subject to such a decision or to that profiling where it creates legal effects concerning you or where it significantly affects you.

Making a complaint

If you are unhappy with the way that we have processed or handled your data then you have a right to complain to the Information Commissioner’s Office (ICO). The ICO is the supervisory body authorised by the Data Protection Act 2018 to regulate the handling of personal data within the United Kingdom.

The contact details for the Information Commissioner’s Office are:

  • Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF
  • Telephone: 0303 123 1113
  • Website: